Pets Helping People

October 5, 2016

When Kathy Elsey was diagnosed with multiple myeloma, the second most common blood cancer, she and her husband Dr. Bruce Elsey, co-founders of Dr. Elsey’s Products, knew they had a unique position to combine corporate success with a philanthropic cause: a commitment to cure cancer. By establishing the Dr. Elsey’s Fund to Cure Cancer to … Continued


5 Tips for Cat Play

August 31, 2016

1. Play like her prey Exercising her prey drive with interactive play is a crucial part of your cat’s development and contributes greatly to her quality of life. When using an interactive toy such as a feather wand or a mouse on a string, move the toy like the prey it’s supposed to represent. When … Continued


Cats Need Wellness Exams Too

July 28, 2016

There remains some reluctance when it comes to taking kitty to the Vet for a regular general exam. In fact,  only half as many cats receive annual exams as dogs. A study by the American Association of Feline Practitioners says that fewer than 48 percent of cats receive regular veterinary care.  Why?  Check out these common kitty myths. … Continued


Dr. Elsey’s 5-Step Recovery Program

April 29, 2016

Inappropriate elimination is the number one behavioral reason cats are abandoned, surrendered to shelters and euthanized. It can be a frustrating situation to deal with. Follow Precious Cat’s Five Step Recovery Program to help solve the problem of cats not using the litter box. 1. Replace your current litter with Cat or Kitten Attract. Cat … Continued


Environmental Enrichment for Cats

December 31, 2015

Cats need to maintain their natural behaviors, such as scratching, hunting, stalking, chewing, and elimination, while living indoors. If deprived of appropriate environmental outlets for these behaviors, they may develop health and behavior problems. Cats need established routines and a space that is free from fear so they feel like they have control over their … Continued


Industry Recognition Award

December 2, 2015

The editors of Pet Business compiled the best new products of the year and we’re proud to announce  that Precious Cat’s Health Monitor Everyday Litter was chosen for an Industry Recognition Award!


Holiday Season

November 30, 2015

The Holiday season is upon us so I thought it would be good time to discuss some holiday hazards to avoid for cats. Many of my friends refer to the holiday season as BC (before cats) and how they have had to adjust their decorating life to accommodate their cats. Plants are popular around the … Continued


Dental Disease – Plaque

October 28, 2015

Dental disease is commonly encountered in veterinary practice.  Gingivitis, or inflammation of the gums, can lead to chronic oral infection, pain and ultimately tooth loss.  The redness observed on the gums represents the pet’s response to bacteria on the teeth.  It is the pet’s response to the community of bacteria that attach to the teeth … Continued


Dr. Elsey is awarded the 2015 Pet Age ICON Award

August 20, 2015

Dr. Bruce Elsey, Founder and President of Precious Cat Litter has been named a 2015 Pet age ICON award winner. The Pet Age ICON award honors pet industry leaders who have shown a long term commitment to the success of the pet industry based on experience, integrity and leadership.   The award honors candidates that have … Continued